A recent research project analyzed millions of recorded sales conversations, using interactive voice recognition and software that can figure out the meaning behind those words. The researchers were trying to discover what kinds of sales conversations resulted in successful outcomes for the call. Are there certain words or phrases, for example, that made buyers more likely to say yes? In this Quick Take, you will learn the results of this analysis, including the critical elements of a sales conversation that are most likely to result in a conversion, the dramatic difference in results between calls that include this language and those that don’t, and how to apply these findings to make your sales calls more effective.
This product includes
Learn a single behavior-changing insight in just 5- to 7-minutes.Quiz (& Quiz Answer Guide)
Prove that the learner(s) understand the concept and increase knowledge retention.Discussion Guide
Facilitate a discussion, connecting the concept to your unique challenges.Summary Sheet
Revisit the concept as follow-up or in the moment-of-need.
How do you use this?To kick start Micro-Meetings
Micro-training makes it easy for managers to facilitate meetings where teams develop shared vocabulary and benefit from peer learning.To kick start one-on-one coaching
Micro-training is extremely tactical and it’s a great tool to help managers frame very specific, skill-based coaching interactions.As self-directed learning
Micro-videos are a solution to a specific skill challenge. For example: “How to handle an employee who has a bad attitude,” or “How to handle a price objection.” You have a question. You find the right micro-video. You watch it on your own. You deploy the skill on the job.