Most salespeople have been exposed to the idea of anchoring: The first number put on the table in a negotiation “anchors” the negotiations around that price. So if you lead with a high price, the final deal will be larger. If you allow your buyer to lead with a lowball offer, the deal will be smaller. But why does this work? In this Quick Take, you will learn why anchoring is more complex than it seems – and why it isn’t about setting expectations, why it isn’t limited to price negotiations, and how to frame proposals in a ways that helps buyers arrive at a favorable decision.
This product includes
Learn a single behavior-changing insight in just 5- to 7-minutes.Quiz (& Quiz Answer Guide)
Prove that the learner(s) understand the concept and increase knowledge retention.Discussion Guide
Facilitate a discussion, connecting the concept to your unique challenges.Summary Sheet
Revisit the concept as follow-up or in the moment-of-need.
How do you use this?To kick start Micro-Meetings
Micro-training makes it easy for managers to facilitate meetings where teams develop shared vocabulary and benefit from peer learning.To kick start one-on-one coaching
Micro-training is extremely tactical and it’s a great tool to help managers frame very specific, skill-based coaching interactions.As self-directed learning
Micro-videos are a solution to a specific skill challenge. For example: “How to handle an employee who has a bad attitude,” or “How to handle a price objection.” You have a question. You find the right micro-video. You watch it on your own. You deploy the skill on the job.