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    Product Description

    When prospects buy in to your sales proposals – when they start using language like “mine” and “ours” instead of “you” and “yours” – you know you’re well on your way to winning the sale. But how do you get buyers there? What makes them take psychological ownership of the solutions you recommend? In this Quick Take, you will learn the power of psychological ownership, and its effect on perceived value and loyalty, the critical element that creates a sense of ownership, and how to incorporate that element into your sales process.

    This product includes

    This product includes a Micro-Training Video, Quiz, Discussion Guide, & Summary Sheet
    Micro-Training Video

    Learn a single behavior-changing insight in just 5- to 7-minutes.

    Quiz (& Quiz Answer Guide)

    Prove that the learner(s) understand the concept and increase knowledge retention.

    Discussion Guide

    Facilitate a discussion, connecting the concept to your unique challenges.

    Summary Sheet

    Revisit the concept as follow-up or in the moment-of-need.

    How do you use this?

    To kick start Micro-Meetings

    Micro-training makes it easy for managers to facilitate meetings where teams develop shared vocabulary and benefit from peer learning.

    To kick start one-on-one coaching

    Micro-training is extremely tactical and it’s a great tool to help managers frame very specific, skill-based coaching interactions.

    As self-directed learning

    Micro-videos are a solution to a specific skill challenge. For example: “How to handle an employee who has a bad attitude,” or “How to handle a price objection.” You have a question. You find the right micro-video. You watch it on your own. You deploy the skill on the job.