Imagine for a moment that you’re explaining to a buyer why your product is the perfect solution for her needs. You tell her that your product is extremely reliable, , it’s easy to use, plus it will free up a lot of her time, and it costs 20% less than the competition. Those are compelling benefits. The prospect needs them all. But research says you just caused your buyer to lose faith in you and your product. In this Quick Take you will learn why “benefits overload” can drive a wedge between you and your prospect, one thing you can do to make sure your messages stay positive and persuasive, and why presenting more than three features or benefits at a time can undermine your sales message.
This product includes
Learn a single behavior-changing insight in just 5- to 7-minutes.Quiz (& Quiz Answer Guide)
Prove that the learner(s) understand the concept and increase knowledge retention.Discussion Guide
Facilitate a discussion, connecting the concept to your unique challenges.Summary Sheet
Revisit the concept as follow-up or in the moment-of-need.
How do you use this?To kick start Micro-Meetings
Micro-training makes it easy for managers to facilitate meetings where teams develop shared vocabulary and benefit from peer learning.To kick start one-on-one coaching
Micro-training is extremely tactical and it’s a great tool to help managers frame very specific, skill-based coaching interactions.As self-directed learning
Micro-videos are a solution to a specific skill challenge. For example: “How to handle an employee who has a bad attitude,” or “How to handle a price objection.” You have a question. You find the right micro-video. You watch it on your own. You deploy the skill on the job.