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    Product Description

    It’s no secret that referrals are incredibly valuable prospects that can turn into high-value buyers -- and you should never miss the opportunity to ask your customers for them. But even experienced sales people forget to ask for “the other” referrals. Who are these “other referrals” and why are they so valuable? They may not look especially promising. They may not have much budget. They may not even have a need for what you sell. Yet they’re still extraordinarily important. In this Quick Take you will learn the second type of referral you should always ask for, the key question to ask to discover this high-value referral and how to approach this referral in a way that’s almost guaranteed to connect.

    This product includes

    This product includes a Micro-Training Video, Quiz, Discussion Guide, & Summary Sheet
    Micro-Training Video

    Learn a single behavior-changing insight in just 5- to 7-minutes.

    Quiz (& Quiz Answer Guide)

    Prove that the learner(s) understand the concept and increase knowledge retention.

    Discussion Guide

    Facilitate a discussion, connecting the concept to your unique challenges.

    Summary Sheet

    Revisit the concept as follow-up or in the moment-of-need.

    How do you use this?

    To kick start Micro-Meetings

    Micro-training makes it easy for managers to facilitate meetings where teams develop shared vocabulary and benefit from peer learning.

    To kick start one-on-one coaching

    Micro-training is extremely tactical and it’s a great tool to help managers frame very specific, skill-based coaching interactions.

    As self-directed learning

    Micro-videos are a solution to a specific skill challenge. For example: “How to handle an employee who has a bad attitude,” or “How to handle a price objection.” You have a question. You find the right micro-video. You watch it on your own. You deploy the skill on the job.