Everyone understands the value of a promise made, and a promise kept. But research suggests that it’s not the size of promises but their frequency that matters most, and that making and keeping many small promises can do more to build your relationship than the occasional grand gesture. In this Quick Take, you will learn what people feel when someone makes a promise to them and keeps it, how the concept of the “fairness premium” can help you improve your relationship with the buyer, and why the best strategy is to make lots of small promises that are easy to keep.
This product includes
Learn a single behavior-changing insight in just 5- to 7-minutes.Quiz (& Quiz Answer Guide)
Prove that the learner(s) understand the concept and increase knowledge retention.Discussion Guide
Facilitate a discussion, connecting the concept to your unique challenges.Summary Sheet
Revisit the concept as follow-up or in the moment-of-need.
How do you use this?To kick start Micro-Meetings
Micro-training makes it easy for managers to facilitate meetings where teams develop shared vocabulary and benefit from peer learning.To kick start one-on-one coaching
Micro-training is extremely tactical and it’s a great tool to help managers frame very specific, skill-based coaching interactions.As self-directed learning
Micro-videos are a solution to a specific skill challenge. For example: “How to handle an employee who has a bad attitude,” or “How to handle a price objection.” You have a question. You find the right micro-video. You watch it on your own. You deploy the skill on the job.